Video market in the world: TV Everywhere and SVoD Explosion in Europe
Current data and findings from Rethink Technology Research are very
interesting. One can then observe that, the European market for OTT
subscriptions is growing fast, and can reach €8.1 billion by 2021, a growth of
€3.9 billion in just five years from the $4.2 billion it is today.
Free to air
OTT services in Europe are more deeply penetrated
than anywhere else in the world, with close to 50% of the entire population
over the age of 12 (216 million)
watching free to air broadcast catch-up regularly across the EU countries.
The firm also realized that current forecasts for Netflix in Europe are way too low, and need to be upgraded
dramatically. At the end of 2016, 19 million viewers were signed up to Netflix,
and this will rise by 2021 to a massive 45 million Netflix subscribers, with a
further 17 million taking “other” SVoD subs.