Comprehensive Cloud Platform for Marketing Data and Analytics by Oracle

Steadily, numerous analysts converge their views to believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.

Based on this reality, Moat will join Oracle Data Cloud, with the goal to provide trusted measurement, analytics, and intelligence to the world’s largest brands.

In effect, with the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.