Here is why Manufacturers are looking at configure, price, quote (CPQ) applications

It is every interesting to steadily see that, Manufacturers are looking at CPQ applications to enhance the customer experience, optimize the sales process, and create better alignment between engineering, sales, and production.

The rise of emerging technologies is disrupting this market and creates an opportunity for manufacturers to more closely align the configure-to-quote process with greater customer engagement, leveraging innovation accelerators like cognitive learning, AI, IoT, and augmented reality, to name a few.