The most exciting is to recall that, low cost fitness trackers are on a powerful curve in terms of adoption.
For those who are unfamiliar, smart wearables can run third party apps and basic wearables can’t.
Vendor like Fossil paves its way into Indian wearable market and fresh shipments of new models from vendors like Apple and Samsung fuelled the growth.
In terms of price, <$50 segment continues to dominate the category. This entry level segment is dominated by fitness trackers from vendors like Goqii, Xiaomi, and Intex.
In the effort to enhance value proposition, devices in this price segment have seen drastic evolution over last year from being basic activity trackers to one with display, basic phone notifications and heart rate sensors”, says Karthik J , Senior Market Analyst, Client Devices, IDC India.
Fitness tracker device backed by integrated service ecosystem like personal trainer, doctor, and diagnostic in on an exciting momentum.