Trending in the Augmented Reality (AR) and Mixed Reality (MR) industry

Steadily, the stakes related to the Augmented Reality (AR) and Mixed Reality (MR) industry are appropriated by different key actors.

More than 244 companies operate in this space worldwide. Analysts agree on the reality that, Data overlay and hands free usage, whether through passive AR or interactive and spatially aware MR, is providing significant value to early adopters.

 “There is significantly more opportunity for companies across business models than even six months ago, with a need for devices, content, developer tools, professional services, and more to drive growth,” says Stephanie Lawrence, Research Analyst at ABI Research.

In effect, one can observe that, the most common business model is one that focuses on AR and MR applications, software, and content distribution. Core technology and application development tools and services are also gaining ground in the market.

According to ABI Research, Enterprise use cases will dominate the Augmented Reality (AR) and Mixed Reality (MR) markets, accounting for 94% of device shipments in 2017 and still responsible for 89% of shipments in 2022. Verticals include logistics, retail, commerce, marketing, technology, media and entertainment, and manufacturing markets.