The increasing adoption of sentiment analysis software

It is steadily obvious that, the increased need for digital transformation is one of the key enablers for the increasing adoption of sentiment analysis software. In effect, digital transformation among targeted consumers, such as SMB, creates opportunities for IT companies to market their products and services. Sentiment analysis is gaining popularity to analyze the market potential of IT solutions and services used for digital transformations.

The sentiment analysis software for enterprises is widely being deployed to survey and obtain opinions from customers, industry experts, IT executives, and other stakeholders engaged in the implementation of digital transformation in enterprises.

According to Research and Markets key vendors include Angoss Software Corporation, Clarabridge, IBM, and SAS Institute.