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It is now clear that, Mobile data represents both a formidable opportunity and a challenge for network operators around the world.
According to Research and Markets, in 2015, mobile data revenue exceeded US$423 billion, accounting for almost half of the total mobile revenue globally (49%). It is estimated that mobile broadband revenue will exceed US$621 billion by the end of 2020.
Research and Markets also revealed that, insatiable demand for continuous broadband connectivity has turned mobile data into a revenue growth engine for mobile network operators (MNO). Last year, operators such as China Telecom, Telefónica and América Móvil reported double-digit growth in mobile data revenue. Leading players like AT&T, British Telecom (BT) and Vodafone are leveraging mobile data to grow market share. Many carriers are now exploiting synergies stemming from mobile data analytics and WiFi connectivity.