Proximity-based mobile marketing or advertising

Steadily, one can observe that, one trend in the global Location-Based Services (LBS) Market is growing popularity of proximity-based mobile advertising among enterprises.

For those who are unfamiliar, Location-Based Services (LBS) enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous opportunities for businesses and improves customer experience and engagement.

Increased number of mobile computing devices fuels this momentum. In effect, consumers are increasingly using computing devices for multiple purposes like accessing social networking apps, reading the news, surfing the web, and checking e-mail.