- Other Apps
It is now obvious that, just-in-time marketing and less time and low cost are some of the driving factors of the visualization and 3D rendering market. However, lack of infrastructure is one of the restraining factors that may hamper business critical functions in visualization and 3D rendering.
Marketing and advertisement is projected to be the fastest growing market segment in the visualization and 3D rendering software market during the forecast period.
For those who are unfamiliar, the visualization and 3D rendering software helps during the stages of prototyping as consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving a potential client a full visualization of a space or building.
The architectural and product visualization is expected to hold the largest market share in the visualization and 3D rendering software market during the forecast period.
According to Research and Markets, The visualization and 3D rendering software market size is expected to grow from USD 1.06 billion in 2017 to USD 2.92 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.40%.
The firm also revealed that, the design and engineering is expected to have the largest market share during the forecast period, because of high resolution, perfection, and quality of product designs that engineers can produce by using visualization and rendering techniques.
I can also observe that, in the end-user segment, the media and entertainment subsegment is expected to have the second largest market share in the visualization and 3D rendering software market during the forecast period.