The path to success in today’s omni-channel market

Steadily, it is interesting to observe that, manufacturers and retailers plan to prioritize investment in big data and predictive analytics over the next years. In fact, companies are realizing that the path to success in today’s omni-channel market is to analyze and react to consumers’ preferences and behaviors, ultimately truly understanding how, why, and in which manner they wish to shop.

On this momentum, data-driven technologies can help companies make more informed localized merchandising decisions that, in turn, enhance the shopping experience for the customer and improve the brand’s bottom line.