True service convergence across mobile, video and data solutions

One can observe that, BT is planning a 5G pilot to move toward full convergence of its mobile, fixed and IP platforms and create synergies across its product lines. In the US, AT&T acquired DirectTV in their quest to achieving true service convergence across mobile, video and data solutions. Many operators employ user-centric approaches to drive mobile data adoption and consumption through compelling offers built on differentiated bundling, pricing, device and content strategies.