Here is how the media and entertainment industry uses social media analytical tools

Steadily, the media and entertainment industry uses social media analytical tools to improve marketing techniques, product promotions, and customer engagement. Customer engagement was not focused upon prior to the emergence of social media analytics. Social media analytical tools derive meaningful business insights from vast amounts of unstructured data.

According to Technavio Research, the industry leverages social networks to deliver innovative content and interact with viewers beyond the regularly featured television shows. For instance, the fans of Game of Thrones can visit the Wiki page and contribute content.

The firm also reveals that, the popularity of social networking websites during 2006-2016 helped actors, athletes, and musicians in connecting with their fans.