Government agencies use social media analytic tools to gather data from social networking websites such as Twitter, Facebook, blogs, and online reviews. These tools help governments in the continuous monitoring of data on a real-time basis.
The social media analytical tools help in monitoring and optimizing traffic. These tools also help in the commissioning of the traffic police. Local politicians use social media analytics to gauge people's response toward budget and policy proposals. The government also uses it to monitor sensitive regions vulnerable to social disruptions.