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The momentum is exciting as one driver in market is increasing need to improve competitive responsiveness. The sports software vendors are adopting new customer-centric pricing strategies enabled by technological advances.
A growing number of sports software vendors are adopting value-based pricing models that focus on customer demand and value perception. Software pricing and delivery are based on the software vendor's ability to offer differentiating value for the customers.
According to Research and Markets, Economic and market factors including the focus on ROI, constrained IT budgets, and customer's choice for free models, such as open-source, contribute to the adoption of the sports software.