Here is what prompted telecom operators to use value-added services

It is now clear that, the decreasing average revenue per user has prompted telecom operators to use value-added services as a new revenue-generating channel in the emerging and developed markets such as North America and Europe.

It is also interesting to recall that, the increased usage of data services being provided by telecom operators makes a need for a robust billing system mandatory, thus increasing the adoption of telecom billing software.