Here is why chemical companies should incorporate R&D in their sales and marketing strategies

Steadily, one can observe that, the biggest challenge faced by the chimical industry comes from its conventional way of reaching out to its client base; therefore, it has become crucial for chemical companies to incorporate research and development in their sales and marketing strategies.

For those who are unfamiliar, the digital transformation of the chemicals industry is a process involving the adoption of mindsets, skills, and tools, which are driven by technology and touch every aspect of the business.