High adoption of editing software by non-professional end-users
The most exciting when it comes to audio
and video editing technology is to see that, the market is witnessing high adoption of editing software by
non-professional end-users.
One can also observe that, vendors
in the global audio and video editing software market focus on making the
software more user-friendly.
Vendors have reduced the price and
provided trial versions with full application features for end-users.
However, the editing
software requires highly efficient processors that ensure an efficient and
smooth workflow. This acts as a hindrance for the adoption of the software
among non-professional users with limited graphics support. The continuous improvements in the
processing power of computers help in mitigating the impact of this challenge.
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