Increasing use of social media advertising

Steadily, one can observe that, the e-commerce industry utilizes social media platforms for advertising and increasing the customer base. 

In effect, due to the growing popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. The posts on social media platforms, such as Facebook and Twitter, are viewed and shared by the users. 

Circulation of the content increases traffic to the company's website and increases the customer base.