It is now clear that, technological innovations have revolutionized social media platforms.

I have a pleasure to recall that, social media was limited to interaction among people through Facebook, WeChat, Kakao Talk, and Twitter; now, in the present scenario, social media platforms are used for multiple purposes including communication, investigation, tracking, shopping and sharing information, to name a few.

One can also observe that, social interaction platforms, such as Snapchat, drive the global social commerce market. It is a user-friendly platform used for marketing products.