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Steadily, telecom operators are increasingly adopting a customer-centric business model over a technology-centric one. Hence, the adoption of customized operations support systems (OSS) business support systems (BSS) software will facilitate telecom service providers to deliver bundled services, which will enhance user experience.
Major OSS BSS functions such as customer relationship management (CRM), business intelligence (BI), convergent billing, and revenue assurance require customized software. CRM and BI solutions are used to enhance customer relationships and satisfaction, where the metrics are frequently changing with various product offerings.