Social media analytics is widely used for analyzing and interpreting travel experiences

For those who are unfamiliar, Public opinions posted on social media and blogs help the stakeholders in understanding the changing customer needs.

The travel industry utilizes online conversations that are extracted with the help of social media analytical tools. In addition, social media analytics help performs an audience analysis that allows marketers to have a better understanding of the sentiments of the travelers and the investment pattern of the users. It also determines the growth of the industry by demography.