The Americas is the region that started the smartphone era

For those who are unfamiliar, the Americas, as the region that started the smartphone era, is responsible for a lot of the R&D into smartphones industry.

However, it has witnessed a decline in its revenue and shipments in the past couple of years as the market became saturated.

Compared to the Asia Pacific (APAC) market, customers in the region seem to be brand conscious and prefer opting for flagship smartphones, such as the Samsung Galaxy S series or the iPhone, unlike APAC and EMEA, where mid-range smartphones see the most success.