Today, most chatbots focus on the customer service function

Steadily, one can observe that, messaging platforms replace carrier-based SMS and MMS texting in consumer popularity, and are also challenging the way that workgroup and team communications occur.
Today, most chatbots focus on the customer service function; at the same time, a lot of experimentation is occurring with marketing campaigns to identify prospective customers and build brand affinity.
Prominent brands leading experimentation include Budweiser, General Electric, Nationwide Financial, Nissan, Pizza Hut, Taco Bell, USAA, Vodafone, and Whole Foods Market.