360-degree video, interactive and immersive content formats tapping into the virtual reality ecosystem

Finding from ABI Research reveal that, 360-degree video, interactive and immersive content formats will generate US$6 billion dollars of revenue by 2022; tapping into the virtual reality ecosystem as well as widespread support for application development on mobile platforms.
For those who are unfamiliar, producers, content owners, and distributors are experimenting with the mediums and learning new creative tools.  360-degree content has been tested in major genres including sports (such as BT’s distribution of the Champion’s League), music (such as Deutsche Telekom’s Magenta Musik service), and news (such as New York Times VR).  Netflix has just launched its first interactive content with children’s programs Puss in Boots and Buddy Thunderstruck designed to increase engagement.