It is steadily clear that, social media platforms are rapidly becoming most conducive to engaging the target audience. Posts and updates from companies on social media provide insights and latest news regarding their business and products.
For those who are unfamiliar, Posts on social media platforms, such as Facebook and Twitter, are most likely to be viewed and shared. These shares generate traffic to the company's website and increase familiarity with its services and products.
It is also obvious that, sharing on the social network platforms increases credibility as recommendations from friends and acquaintances are regarded as trustworthy.