Here is what is driving the global marketing automation software market

The most exciting is to see that, the global marketing automation software market is driven by factors such as growing demand for digital customer experience, customer scoring system, and increased need of personalized automated e-mails.

One can also observe that, increasing need for personalized marketing through e-mails and customer scoring features is also driving the global marketing automation software market.

The global marketing automation software market is expected to witness a CAGR of 8.5%, during the forecast period, to reach nearly 7 billion by 2023, according to Research and Markets.