Marketing automation in our ever-connected data-driven world

When it comes to Marketing automation, many analysts agree that, marketers are just only scratching the surface when it comes to using marketing automation.

Act-On commissioned the study, which reveals that, there are only three areas where more than half of those surveyed are using marketing automation: email, web forms, and landing pages. These are the more basic functions within marketing automation, which can point to a potential misalignment between system, strategy, and skill-set.

The survey also reveals that, marketing automation is a prevalent technology in North America.

Marketing automation plays important role in helping marketers to deliver against commercial objectives.