Very exciting to observe that, the use of online platforms and apps has increased with the growing adoption of smartphones and tablets.
In 2016, users spent more than 80% of the time on apps and 20% on browsing through the Internet, according to Technavio Research.
Owing to the growing use of apps, ad agencies are creating in-app advertisements.
Display, pop-up, and scroll ads have become one of the preferred choices by the ad agencies that are included in the apps. These advertisements are being prominently adopted as they have higher sales conversion rates.