The impact of low entry barriers for the digital advertising services market

For those who are unfamiliar, the low entry barriers for the digital advertising services market has resulted in a highly competitive and fragmented market landscape.

Then, one can observe that, Suppliers are increasingly investing in technology to meet the growing demand for personalization in advertising campaigns.

Buyers need to obtain the right blend of traditional and non-traditional services to achieve maximum return on investment in the category spend.

It is imperative of buyers to identify and train the right kind of personnel in the required area of expertise to avoid miscommunication and mismatch of services expected.