First, online ads are interactive; this makes them more appealing. Even if Internet ads have no option of skipping, the length of these ads is short, due to which the audience does not hesitate in viewing the complete ad.
The probability of brand recall is higher in the case of online ads when compared to other methods of advertising such as TV commercials and billboards.
The interaction of online ads with the audience is higher in comparison with other media. Although the audience has an option to skip the ad after a small duration, the users also have the option to interact and respond to the ad, which is not possible in other modes of advertising.