- Other Apps
Among the current most exciting trends, one can observe that, OTT services have enabled its users to accesses their desirable content anywhere and anytime with the help of internet.
Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.
According to Research and Markets, the OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015.