The most exciting regarding the Over The Top (OTT) services
Among the current most exciting trends, one can observe that, OTT services have enabled its users to
accesses their desirable content anywhere and anytime with the help of internet.
Original
content creation by leading OTT players, such as Amazon and Netflix have proved
to be successful. These market leaders by creating their own
proprietary content are expected to continue their investment in production of
more attractive original content.
According to
Research and Markets, the OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn
in 2015.
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