The most important regarding Digital programmatic advertising solution in our ever-connected data-driven world

The most important regarding Digital programmatic advertising solution in our ever-connected data-driven world is to focus on:

The right ads, to the right audience, in the right location; vast network of partners; the granularity and accuracy of geographic targeting data.

The technology must work across all formats and devices, incorporating video, native advertising, rich media, and display ads.

The ability to identify the consumer’s location to serve accurately targeted and correctly optimised ads is a game changer like providing accurate insights into high-value ad inventory and audiences.

The quality of service provided depends on a reliable, transparent, and trusted source of data.

The solution must taps into traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

The technology must be certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy.