Increased Viewing of Mobile Video Content

Increased Viewing of Mobile Video Content is exciting and many analysts believe that, this momentum is driving Consumer Demand for better content experiences.

Mobiles are used every day to watch streaming videos, so that, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center.

Therefore, one can observe that, with this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

According to a study, conducted by the IBM Institute for Business Value, although media companies have advanced in recent years, most lag digital disruptors in the application of data, machine learning and advanced automation to deliver next-generation experiences at scale. Cognitive capabilities can play a critical role in this transformation by unlocking and interpreting previously inaccessible data, yielding audience, content and contextual insights that can help media companies reach viewers with compelling, personalized experiences.