Marketing automation is a very active segment of the CRM software market

It is exciting to recall that, the Marketing automation Software assists firms in developing, executing and tracking campaigns in a streamlined and more effective manner so that the managers can automate workflows, manage collateral, track prospect behaviour and qualify leads before they are passed to sales.

In effect, Marketing Automation helps firms in quickly identifying and qualifying significantly increased number of leads, this helps in the coordination between various members across the sales teams and also enables the tracking of progress on a case to case basis. This helps the marketing teams to improve their campaigns by planning better based on the previous results.

According to Research and Markets, the increasing online presence of small and medium businesses on the internet to capture customers via email marketing and social media is the core driver to this market. The enormous amounts of data generated needs to be tracked and analysed which is done very effectively by the software.

The firm also reveals that, this also helps in the management of the allocation of resources by the firm as the software can be used to provide advanced reporting and analytics tools to measure the performance of initiatives.