Most exciting regarding the China Virtual Reality/Augmented Reality/Mixed Reality (VR/AR/MR) Market
Steadily, one can observe that, Virtual reality devices,
experiences, interest, excitements are on an interesting curve.
China is now billed as the world's most important market for VR, actively investing in
the promising mobile and high-end segments of VR for gaming.
According to
Research and Markets, Virtual reality hardware and
software revenue will rise from $249 million in 2016 to $1.7 billion in 2021.
There are
more than 200 active virtual reality (VR) and augmented
reality (AR) startups in China.
There are
more than 5,000 VR experience zones across the
China. This expected to rise in 2017, driving higher use of PC-based VR
hardware and software.
Total
spending on VR hardware in 2016 totaled $235 million,
driven by a high volume of mobile VR headsets at low average selling prices
alongside a low volume of PC and console VR headsets at high prices.
Mobile VR
overall is currently the main driver of virtual reality in China, driven by low
cost, ease of use and compatibility.
PC-based VR has many barriers to entry at this point, but will become just as
important as Mobile VR in the long term.
2017 marks a year of consolidation with many small VR and AR companies leaving the
market, even after they have received investment, while those at the top expand
their positions.
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