Advertising spend across mobile, desktop, wearables and DOOH (Digital-out-of-Home) signage
A new report from Juniper
Research has found that digital advertising spend will
grow by 18% CAGR (Compound Annual Growth Rate) over the next five years, rising
from $184 billion in 2017 to $420 billion in 2022. Advertising spend across
mobile, desktop, wearables and DOOH (Digital-out-of-Home) signage is at the
core of the stakes.
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