Here is why data sharing partnerships will enable publishers in digital advertizing

Very exciting to observe that, data sharing partnerships will enable publishers to increase targeting efficiency, utilising acquired data, such as geolocation, browsing cookies, and cross-device identification, to provide end-users with highly tailored digital ads.

According to Juniper Research, Despite objections to perceived invasions of privacy, platforms will continue to seek innovative means of data collection to provide personalised online ads.