The IT industry is now nearing its saturation

It is now clear that, the IT industry has witnessed rapid growth in the past couple of years and is now nearing its saturation with the IT players relying on market entry strategies to enter new target segments.

 Rising income levels across the globe and the ubiquity of computer technology has increased the demand for IT industry products. Leading organizations in the IT hardware industry are also relying on effective market entry strategies to assess the market potential regarding the competitors, distributors, and suppliers.