Three forms of Virtual Reality (VR) advertising

When it comes to Virtual Reality (VR) advertising, excitements are huge. On the curve, three forms of VR advertising: a pre-roll video ad, brand logos present in-game and 3D branded objects inserted into interactive game play.

According to New YuMe Study, overall, VR advertising is highly memorable with 70% aided recall across all ad formats. The study also reveals that, the highest levels of brand recall occurred with the pre-roll video ad, which achieved 90% aided recall on the day the study was conducted.