Augmented reality (AR) gaming

For those are unfamiliar, augmented reality (AR) gaming refers to the integration of game visual and audio content with the user's environment in real time. This uses the existing environment and creates a playing field within it. AR games are typically played on devices like smartphones, tablets and portable gaming systems. The growing affordability and availability of AR games in mobile devices is a prime factor driving the market growth.

According to Research and Markets, Europe leads the global market while North America is expected to be the fastest growing market in terms of revenue during the forecasted period. APAC will have the fastest growing number of subscribers.