Firms in the OTT services space are relying on pricing analytics to realign prices and increase margins

According to the pricing analytics experts at Quantzig, "With the increasing need for consumer electronic devices and mobile technologies, organizations in the OTT services space are seeking robust technologies like pricing analytics to realign prices and increase margins."

The global telecom industry is undergoing major alterations due to constant innovations and developments. With the persistent growth in technology, customers are more digitally aware than ever before and are looking for solutions to stay relevant in today's technology-driven environment.