Usage of artificial intelligence (AI),powered smart devices for holiday shopping

Usage of artificial intelligence (AI),powered smart devices for holiday shopping

• Survey commissioned by SAP shows four out of 10 U.S. shoppers are considering smart assistants to purchase gifts
• Interest in usingchatbots and voice-enableddevices for commerce isgrowing, but barriersremain
• Businesses are well-advised to include smart assistants in theiromnichannelstrategy

Thesefindingsderivefrom a surveycommissioned by SAP of 1,000 U.S. consumers, researching usage of artificial intelligence (AI), powered smart devices for holiday shopping. The surveyaffirmsgrowinginterest in relying on AI technologies for commerce and thatcompaniesalreadyconsideringchatbots and voice-enabled assistants in theiromnichannelstrategy are on the right track.