Business Intelligence and Business Analytics: Major Differences and Benefits

Steadily, one can observe that, with the rapid increase in the volume of data produced and stored by organizations, businesses have started trying to figure out advanced ways to handle the data at their disposal.

Business analytics and business intelligence solutions help in providing insights that help manage high volumes of unstructured data.

In today's competitive business environment, organizations have started switching towards the adoption of advanced technological solutions to manage workloads, uphold profitability, and enhance competitiveness. For your business to prosper, you need to know what's working, what's not, and how to improve.

Infiniti has listed a few differences between business intelligence and business analytics to help you choose the right tool for your business.

Some benefits of business analytics

• Business analytics involves the use of statistical analysis and predictive modeling to improve business planning
• Answers questions such as why customers buy the products

Some benefits of business intelligence

• Business intelligence is about retrieving and discovering the organization's data to understand how the business is functioning and make better-informed business decisions.
• Business intelligence is required to run the business.