Social media marketing works if it is done
right. Therefore, Quantzig has listed four common mistakes that will
keep you from realizing the full potential of social media marketing for
your brand.
- Choosing the wrong tools: In today’s scenario, planning and
analyzing the data appropriately becomes very important to make the
right decisions. Companies can access customer data, so they should
use the right tools to systematically assess data and offer real-time
insights, which would help them in arriving at the right social media
marketing strategy. They can either choose in-app statistical tools
that are available in the social media app or use the third-party
tools.
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Not having a social media marketing plan: Without a proper plan
of action, the efforts put into a social media marketing strategy will
go for a waste. There is no point in posting content time to time to
attract more customers if there is no predefined strategy associated
with it. Companies must have precise goals, budgets, and a solid plan
of action that summarizes what they are trying to achieve, how the
results will be measured, how they will achieve the goal, and the
allocation of resources needed.
-
Setting the wrong KPIs: In social media marketing, many
marketers tend to use the vanity metrics as parameters against which
the performance is measured. It is the wrong way to measure the
effectiveness of a brand’s social media marketing strategy. Companies
must ideally be gauging the effect of the social media efforts on the
audience and business, rather than the total number of followers as it
is no different from traditional marketing channels.
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