(AR) Augmented Reality has also begun to transform the marketing and sales for the automotive industry.

Customers can interact with the customized digital vehicles in high detail before making a purchase decision. Using Apple’s ARKit, Audi has released an AR app which enables users to place photorealistic 3D models of Audi vehicles on a surface wherever you are located and resize it as you find fit. Hyundai, Jeep, and Volvo have also begun to leverage AR for virtual test drives and digital showroom experiences, saving time, real estate, and cost.