Augmented Reality Increases the R&D Pace for Automotive OEMs



It is now clear that, many players in the automotive industry are strengthening their activities in Augmented Reality (AR), especially since AR has demonstrated benefits to the whole industry value chain, from design through production and sales. ABI Research estimates global smart glasses shipments for automotive industry use will hit 1.7 million in 2022. The total automotive AR market is expected to grow at CAGR of 177% during the forecast period and reach US$5.5 billion in 2022.

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