ROI is always the first question to answer for (AR) Augmented Reality Technology in the automotive industry

“While it is still early for automotive AR use, the applications at play have already shown proven ROI,” according to Eric Abbruzzese, Principal Analyst ABI Research. “ROI is always the first question to answer for any new technology, and this is especially true for AR. Collaboration, step by step instruction, remote expertise, 3D spatial visualization, and more have all been tried across industries, with positive and predictable results.