Blog Company: Volume1: 03 Reasons Why Company Needs a specific Blog
This series from AboutUs in partnership with Connectikpeople aims to help companies to develop their image, marks … on internet by using the good tools and pratices.Now we focus on 03 reasons in our series:
1. A blog shows visitors you know your stuff
Whatever your industry, potential customers probably want to know you
understand it before they hand over their credit card number, or even
call. If they can easily find some articles written by you and/or your staff
that show your company’s expertise, they’re going to feel a lot more confident
about spending their time or money (or both) with you.
2. A blog helps you get more
traffic
Sounds good, maybe even a little too good to be true, right?
Nevertheless, if you’re blogging regularly and well, or even kind of well,
you’re bound to get some social media attention that will bring more visitors
to your website. You may earn links from other sites, too. And then there are
the SEO benefits inherent in any decent blog…
3. Blog = SEO, baby
The more content on your website, the better your odds of ranking highly in
Google search results for the keyword phrases Google finds in your posts.
Search engines really look for each page of a website to be about one
specific thing. Every blog post is a page, so if you want to rank for 50
different keyword phrases, you really need to have close to 50 different pages
(such as blog posts) with each page dedicated primarily to a single keyword
phrase.
You can’t hope to rank well in search engines for many keywords that matter
for your business if your site has just a few pages such as Contact, About Us,
Meet Our Team, and a home page that talks about all the various things you
offer.
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