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Technological challenges to be addressed before AR Heads-Up Displays (HUDs) hit the market



It is increasingly obvious that, automotive OEMs need to address technological challenges before AR Heads-Up Displays (HUDs) hit the mainstream market.

These technological challenges include how to capture and interpret road geometry through computing intensive sensor fusion, precise vehicle positioning, laser projection, driver monitoring via inward facing cameras, and designing sophisticated algorithms to generate precise augmentation content in the viewing field of the driver; the name a few.

ABI Research reveals that, leading car OEMs exploring AR interfaces include Faraday Future, Ford, Hyundai, JLR, Hyundai, and PSA. Suppliers include Continental and its subsidiary Elektrobit, as well as Denso and WayRay. AR automotive technology extends beyond HUDs, with other use cases including AR manuals, which Audi and Ford recently launched, and “see-through” applications that combine vehicle-to-vehicle (V2V) communications with AR and future 5G low latency broadband connectivity to enhance driver visibility. 

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