- Other Apps
This is a new momentum where shoppers can place orders online and pick up their items at a nearby retail location.
According to IRI new survey, click-and-collect shopping programs are a core driver of growth in e-commerce purchases of consumer packaged goods (CPG).
While e-commerce currently represents only a small portion of total CPG purchasing, it is expected to make up approximately 11 percent of consumer packaged goods (CPG) sales by 2022, hitting nearly $88 billion in revenue; $6.6 billion of which IRI expects to be from click-and-collect programs.
For those who are unfamiliar, Click-and-collect combines the convenience of shopping online without the fees or delays of delivery and integrates a retailer’s e-commerce and brick-and-mortar platforms into one shopping experience.